I feel like they wanted him to look more like a fitness guy than a bodybuilder, but that should be left to Muscle & Fitness.
Fanbase Flex is after all a business and even if it was me in their shoes and I loved BB'ing with a passion I would cover UFC. Why cause they have fights weekly = more stories. More champions = More bio's and cover stories. More fans = more sales.
Bodybuilding however has always had a small but study fanbase. After the UFC fad blows over like boxing BB'ing will headline all the muscle magazines again. biggrinsanta