Has anyone actually looked at any BBing mag???
If you can actually read one in a public place with the page open so that those around you can see the photos in them of guys posing while working out in a thong without thinking "I wonder if people think I'm gay because I'm looking at semi-naked muscle men" then you must walk around surrounded by buxom beauties who shag your brains out all day long.
BBing mags have always and will always cater to gay clientelle. I'm sure that Joe Weider also published some openly gay mags, but a lot of the physique mags were considered just that, really gay.