WALK ON WATER!
The ad agency Grabarz & Partner from Hamburg, Germany recently launched “The Jesus Treadmill”. The campaign is for DJK, The Christian Sports Club.
From the campaign statement:
Their mission: “To create interest in the wide variety of sports on offer at DJK Hamburg e.V. - the Catholic sports association.”
Target Group: “People keen on sports.”
Solution: “A promotion in fitness studios - where people mostly train alone and anonymously. Here, we prepared treadmills with a special cover which lets the athletes run on water. And invites them to train together with others in the DJK in a humorous way.”
Result: “Creation of awareness.”
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