i'm suprised you take more exception to these ads rather than MT's. there so full of bullshit claims and science they burn your eyes. i would think the scientist in you would be more indignant rather than the "hardcore" in you would be.
and one more thing, what in the hell in these photos makes this guy a guido? his ed hardy t shirt? please. it's common understanding that 90% of guys who wear ed hardy are douchebags, but being a guido is different. he has a buzzed head, is chilling with one other guy who is also clearly a bber, and is wearing jeans and a freaking t shirt while hanging out with some girls while clearly on vacation. ya.....total guido :jerkoff1:
you guys talk way too much shit.
Marketing is about creating an image or philosophy for the consumer to identify with. MuscleTech markets based on the big claims (300%) and implied science. I have already posted a thread on this in the supplement section where I posted the only published science there is on their proteins. So yes MT annoys me, but I have already pointed out the fraudulent claims they make. Do they sell bad supplements; not necessarily, in fact their choc Nitrotech is actually pretty tasty.
The image that Animal Pak has tried to create is on the other end. They are trying to make themselves out to be these dungeon warriors who feast on pain and sacrifice. That annoys me because their poster boys train and work in modern plush facilities, yet the photo shoots are done in some rusty basement gym. Not just hypocritical but down right deceitfull. This is sold to kids as being the reason to take these supps, that they too can live in pain and get huge. This is going to do more harm than good because the image they sell actually encourages bad practices.
I am unappollogetic about my stance on training in a gym not being hardcore. But I never claimed that I am hardcore, nor did I say that you can't be hardcore lifting in a gym (and I have argued these points before, at least once with you, so start listening.) My point is that lifting weights, training at a gym, having all the special lifting gear, etc, does not make you hardcore. If it did my arthritic grandmother is hardcore. People need to get this macho tough guy image out of their heads and realise how full of themselves they are. There is nothing special about lifting weights. What is special is the way you approach it.
The biggest, strongest, toughest, most hardcore guy I have ever met never lifted a dumbbell or barbell in his life. Never set foot inside a gym. Has no idea what a PWO shake is. He worked. The rest of us pretend.
Yet they stare now across the plain at 10,000 SPARTANS commanding an army of 30,000 free Greeks! HAROOH! The enemy outnumber us a paltry three to one! Good odds for any Greek. This day we rescue a world from mysticism and tyranny, and usher in a future brighter than anything we could imagine. GIVE THANKS MEN, TO LEONIDAS AND THE BRAVE 300! TO VICTORY!
-Dilios at Plataea
ya, we have had a similar discussion on this before, and i did listen. what you described in your last paragraph isn't a hardcore lifter, that's just a badass. hardcore speaks of your dedication to the sport (and that applies to any sport and the level of commitment you bring to it), your lack of deviation from your meals, your all out intensity in the gym, that's what hardcore is.
did i say using a bunch of lifting equipment made you hardcore? i must have missed that. but someone who dedicates their time and commitment to achieving a physical goal no matter what the time, effort, or cost is hardcore. and you can find the abundance of these people at your local gym! you just have to sort through the posers.
and one more thing. ya, the ficticious gym these ads allude to are deceitful. know why? it's because most gyms like them have gone under. there's not enough "hardcore" people out there to make them profitable. so instead i and many others have to train alongside annoying people who take up the equipment you need to accomplish their non existent goals while being asked at the same time "how much do you bench?" you think the abundance of bber's like that? please. if more gyms like the one in the ad existed, you can sure as hell bet who they'd be filled up with.
edit: motivate people being the secondary goal, to selling supplements, naturally.
We're on the same page finally.Originally Posted by Duality
Just stop with the false attributions.
But I do agree that any rational and intelligent person is not going to fall for marketing. But someone must be swayed, because they keep marketing to the consumer. My concern is for the younger me/you/someone that wasn't quite so wise and ends their training/career before it begins.
this thread turned out to have some serious discussion.
who would tell?
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