LolEveryone in the fitness industry is "natural" these days lol.
In my opinion, he obviously targets the beginners and the people who are lazy enough to not do a bit of research. Most of the people who bother to learn a bit and study the body of the top athletes know that it's impossible to achieve that kind of body without any "help". But on the other hand, are the people from his target ready to spend thousands of dollar on the products that he may be promoting as long as they are not committed to get in a decent shape?Impressive and non-natural. I mean, who cares? He looks fantastic. He should stop embarrasing himself with those claims.