Joe Pietaro
Joe Pietaro Contributer
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Here's a prediction I hope I'm dead wrong with: The Rock's much-ballyhooed Athleticon ICON World Classic will not take place as planned in October... at least from a major bodybuilding show standpoint. The venue was only announced two weeks ago and many IFBB pros who were either announced as competing or expected to will not be there.
When this show was first spoken about on Mike Rashid's podcast, Dexter Jackson was one of his guests and they speaking very highly of the show and its deep pocketed-promoter. Rumors of purses much bigger than even the Mr. Olympia made the online banter speak about Athleticon becoming the de-facto 'new' Olympia and overshadowing or even replacing it as the Super Bowl of bodybuilding.
A few months later, seven-time Olympia champion Phil Heath announced that he was going to compete in Orlando at the inaugural event. Lo and behold, "The Gift" has now pulled out.
With only seven and a half months to go, there is not much information on the official website. Nothing about the expo, booth sizes, etc.
Judging by The Rock's last big bodybuilding-related promise (that the 2017 Olympia was going to be ob major network television), let's all take a 'wait-and'see' approach this time.
When this show was first spoken about on Mike Rashid's podcast, Dexter Jackson was one of his guests and they speaking very highly of the show and its deep pocketed-promoter. Rumors of purses much bigger than even the Mr. Olympia made the online banter speak about Athleticon becoming the de-facto 'new' Olympia and overshadowing or even replacing it as the Super Bowl of bodybuilding.
A few months later, seven-time Olympia champion Phil Heath announced that he was going to compete in Orlando at the inaugural event. Lo and behold, "The Gift" has now pulled out.
With only seven and a half months to go, there is not much information on the official website. Nothing about the expo, booth sizes, etc.
Judging by The Rock's last big bodybuilding-related promise (that the 2017 Olympia was going to be ob major network television), let's all take a 'wait-and'see' approach this time.