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Having the mentality to wanting to fake the appearance of something you don't have isn't really all that good. Why can't people just hit the gym like 2-3 days a week and just do like a 30 minute ab workout? Not that hard? This video was pretty cool though, seeing how there was a hot host.
If you have abs to start with shadowing with makeup can work, people do it for bodybuilding shows, but when you got fat and no abs it does not work - video proves that. Women need to remember that it is not the bikini that makes them look fat, it is the fat that makes them look fat.