Who is Liver Queen?

[Kayce]

The Woman Behind the Raw Meat Empire​

Barbara Johnson, known online as Liver Queen, is far more than a social media sidekick to her husband, Liver King. Born Bozena in Hajnowka, Poland, her early life was rooted in adversity—her father fled communist rule and built a life in America from the ground up. That immigrant grit laid the foundation for the empire she and Brian Johnson would later build. From dentistry to primal diets and seven-figure businesses, Liver Queen's transformation is as radical as the diet she champions.

A Journey from Dentistry to Digital Dominance​

Before stepping into the online spotlight, Barbara worked as a dentist and co-owned a dental practice with her husband. She wasn't just a partner—she was, for a time, the family's primary earner. Their dual careers later evolved into a joint venture centered on ancestral health, culminating in a full-blown lifestyle brand that now spans supplements, beauty products, and content creation.

The Birth of the Ancestral Brand​

The Johnsons didn't always eat testicles and liver. Their shift toward ancestral living began as a response to their children's chronic health issues. When conventional medicine failed, they turned to primal practices—raw foods, cold exposure, sunlight, and resistance training. These changes allegedly reversed their sons' conditions, leading the family to adopt and promote ancestral living full-time.

The Rise of Liver King​

Brian Johnson, better known as Liver King, rose to fame with his muscular physique and eccentric persona centered around consuming raw organ meats. With his trademark beard and shirtless appearance, he quickly became a viral sensation across social media platforms, amassing millions of followers. His catchphrase "Primals!" and dramatic videos of eating raw liver, bull testicles, and bone marrow propelled him to internet stardom. Together with Liver Queen, the pair crafted a powerful brand identity based on their "ancestral lifestyle" philosophy, positioning themselves as modern-day tribal leaders guiding followers back to primal health.

Scandal, Supplement Sales, and Steroids​

The Liver King's image took a major hit after leaked emails revealed he spent thousands monthly on anabolic steroids, despite claiming his physique was solely due to the ancestral lifestyle. This revelation cast a shadow over both his and the Liver Queen's credibility. Critics called out the hypocrisy of profiting from a "natural" image while secretly using performance-enhancing drugs.

Still, the Johnsons leaned into the controversy. The Netflix documentary Untold: The Liver King gave both a platform to reaffirm their commitment to their "Nine Ancestral Tenets." While some praised their transparency, others blasted the documentary as a PR smokescreen for a couple who built an empire on deception.

Business Empire and Beauty Brand​

Despite the controversy, the money continues to flow. Liver Queen is listed as the owner of Krowa Beauty, a skincare line with the tagline "Honoring Beauty From Within." Although the brand's social media has been inactive since 2024, its website remains functional. According to the Liver King's website, their combined business ventures—including supplements and beauty—generate over $100 million annually, though this figure remains unverified.

Family, Fame, and Fallout​

The Liver Queen is a prominent figure in the couple's content and in their lives. The family, including sons Rad and Stryker, frequently appear in their social posts. However, their unorthodox lifestyle has raised eyebrows—not just for the diet, but for the influence on their children. The Netflix documentary even highlights that a child protection officer once visited their home.

Despite criticism, the Liver Queen maintains an active presence, promoting the family's lifestyle and reposting Netflix promos. She hasn't directly addressed the steroid scandal, but her silence seems strategic, keeping the spotlight on the brand rather than the backlash.