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Lee Priest's Net Worth: How Much Has this Bodybuilding Star Earned?



Well-known member
Aug 7, 2023
Lee Priest is a well-known figure in the bodybuilding world. He's an Australian bodybuilder who gained fame for his impressive physique and competitive success. Throughout his career, Priest has competed in numerous bodybuilding competitions, including the Mr. Olympia contest, and has won several titles in various categories.

Lee Priest's Background​

Lee Priest wasn't your typical Australian kid. While many dreamt of surfing Bondi Beach, Lee harbored a different ambition – to build a physique that defied expectations.

Born in 1972 in Newcastle, Australia, Lee's childhood wasn't always easy. Finding solace in weightlifting under the guidance of his mother and grandfather, he discovered a way to channel his energy and build his confidence when he was 12. By the age of 13, he already won his first bodybuilding competition.

Lee's passion for bodybuilding wasn't just about physical prowess but a quest for self-improvement. He was already a title holder of IFBB Mr. Australia during his late teenage years. Still, he could not secure his pro card at a young age.

As he moved to California during his 20s, he gained more weight and joined Niagara Falls Championships. People saw his potential, earned his pro card, and continued joining bodybuilding competitions for 16 years.

Lee Priest

Earnings from Competitions​

While Lee Priest's trophy cabinet is undoubtedly impressive, specific details about all his wins and their corresponding prize money are a little hard to come by. Bodybuilding competition prize money can vary depending on the event's sponsor, year, and overall popularity.

After years of consistently placing high in various IFBB professional competitions, Lee's relentless pursuit of excellence culminated in a coveted victory at the Ironman Pro in 2006. This win solidified his reputation as a force to be reckoned with in the professional bodybuilding circuit. His other top titles are:
  • 2000 IFBB Night of Champions (5th place)
  • 2002 IFBB Ironman Pro Invitational (2nd place)
  • 2002 IFBB San Francisco Pro Invitational (1st place)
  • 2004 IFBB Ironman Pro (2nd place)
  • 2004 IFBB San Francisco Pro Invitational (2nd place)
  • 2005 IFBB Grand Prix Australia (1st place)
  • 2005 IFBB Arnold Classic (4th place)
  • 2005 IFBB Iron Man Pro Invitational (2nd place)
  • 2006 IFBB Ironman Pro (1st place)
  • 2006 IFBB Grand Prix Australia (2nd place)
  • 2006 NOC New York (1st place)
  • 2006 PDI Night of Champions (1st place)
  • 2013 NABBA Mr. Universe (1st place)

He also joined the prestigious Mr. Olympia from 1997 to 2000, 2002, and 2003. However, he did not take home the top spot in this competition. These victories solidified his status as a formidable force in the bodybuilding world and contributed significantly to his earnings.


Income from Sponsorships and Endorsements​

One of Lee Priest's most notable sponsorship deals was with supplement companies such as Mr. Skull and Mental Hamster, renowned names in bodybuilding supplements. These partnerships likely provided him with financial compensation, free products, and promotional opportunities, contributing to his overall income.

In addition to supplement companies, Lee Priest has secured sponsorships from apparel brands catering to the fitness and bodybuilding community. Companies like Uprising and Gym Reapers are known for sponsoring elite athletes in the industry, and it's plausible that Lee Priest enjoyed sponsorship deals with similar brands.

Revenue from Personal Training and Coaching​

Leveraging his extensive knowledge of training techniques, nutrition principles, and contest preparation strategies, Priest has carved out a lucrative career path as a mentor and guide to aspiring athletes.

As a personal trainer in his Lee Priest Cartel brand, he offers tailored workout programs and dietary advice to clients looking to achieve their fitness goals. His reputation as a seasoned competitor and champion bodybuilder adds a layer of credibility and trustworthiness to his coaching services. These avenues expand his reach and diversify his income streams, contributing to his overall net worth.

Income from Media Appearances​

Lee has acting credits in Australian productions. He has a recurring role for three episodes in the TV series "Fat Pizza: Back in Business." He also had minor roles in the "Round Trip" show. While these appearances provide some exposure, they likely weren't high-budget productions or starring roles. So, the financial compensation might not have been substantial.

In the digital age, Lee Priest has capitalized on the power of online platforms to reach a global audience and monetize his content. He earned income through sponsored posts with fitness brands and used social media to connect with fans and potentially promote his coaching services or merchandise.

Merchandising and Product Lines​

Lee Priest has attached his name to two fitness-related ventures: Lee Priest Cartel and Lee Priest Nutrition. The Lee Priest Cartel offers a 12-week LP20 program that provides individuals with a fitness plan that caters to individual goals. Under his program, clients can also access meal plans and tips on preparing delicious meals without gaining extra fat.

Lee Priest Nutrition represents Priest's venture into the realm of dietary supplements and nutritional products, leveraging his expertise in bodybuilding and fitness to offer solutions tailored to the needs of athletes and active individuals. From tri-protein blends and rehydration formulas, Lee Priest Nutrition aims to provide premium-quality supplements to support muscle growth, performance, and overall well-being.

The Lee Priest Cartel and Lee Priest Nutrition have positively impacted Lee Priest's earnings by capitalizing on his brand equity, expanding his revenue streams beyond traditional avenues such as competitions and coaching, and strengthening his connection with fans and followers.

Financial Management and Investments​

Lee Priest makes no publicly known investments. However, given his financial and business acumen, Priest may have allocated some of his earnings to investments in stocks, mutual funds, or other equities. Investing in the stock market offers the potential for capital appreciation and dividend income, helping to grow his wealth over the long term.

Like many high-earning individuals, Lee Priest may have invested in real estate properties to generate passive income and build long-term wealth. It could include residential properties, commercial real estate, or rental properties, which provide regular rental income and the potential for property appreciation over time.

Lee Priest's Current Net Worth​

Considering Lee Priest's career earnings, sponsorship deals, merchandise ventures, and potential investments, it's plausible to estimate his current net worth to be around $1 million.

While this figure is speculative and may fluctuate based on various factors such as market conditions, investment performance, and personal expenses, it reflects the culmination of Priest's financial success and prudent financial management throughout his career.

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