ruel
Well-known member
- Joined
- Jul 15, 2006
- Messages
- 269
- Points
- 16
that mohawk guy is massive!
its a personel opinion of my that if you want to make it to the top ranks, most daily activites must stop, like partying and going out to chill.
his forearms dont look particularly special
flawless victory.
seems like those animal pak ads lie. Depression and self-loathing are nowhere near the emotions displayed here lol! get em Wrath!
Animal Pak has always been a load of shit in terms of its advertising.
Ooooo we are hardcore because we lift weights It's pure bullshit marketing to sell supplements to kids.
all the companies are loads of shit in terms of their advertising. muscletech being the king. you just take exception because you yourself believe you are hardcore and think someone who trains in a gym and may be swayed by these ads doesn't deserve to think the same about themselves. who cares?
i'm suprised you take more exception to these ads rather than MT's. there so full of bullshit claims and science they burn your eyes. i would think the scientist in you would be more indignant rather than the "hardcore" in you would be.
and one more thing, what in the hell in these photos makes this guy a guido? his ed hardy t shirt? please. it's common understanding that 90% of guys who wear ed hardy are douchebags, but being a guido is different. he has a buzzed head, is chilling with one other guy who is also clearly a bber, and is wearing jeans and a freaking t shirt while hanging out with some girls while clearly on vacation. ya.....total guido
you guys talk way too much shit.
Calm blue ocean
Marketing is about creating an image or philosophy for the consumer to identify with. MuscleTech markets based on the big claims (300%) and implied science. I have already posted a thread on this in the supplement section where I posted the only published science there is on their proteins. So yes MT annoys me, but I have already pointed out the fraudulent claims they make. Do they sell bad supplements; not necessarily, in fact their choc Nitrotech is actually pretty tasty.
The image that Animal Pak has tried to create is on the other end. They are trying to make themselves out to be these dungeon warriors who feast on pain and sacrifice. That annoys me because their poster boys train and work in modern plush facilities, yet the photo shoots are done in some rusty basement gym. Not just hypocritical but down right deceitfull. This is sold to kids as being the reason to take these supps, that they too can live in pain and get huge. This is going to do more harm than good because the image they sell actually encourages bad practices.
I am unappollogetic about my stance on training in a gym not being hardcore. But I never claimed that I am hardcore, nor did I say that you can't be hardcore lifting in a gym (and I have argued these points before, at least once with you, so start listening.) My point is that lifting weights, training at a gym, having all the special lifting gear, etc, does not make you hardcore. If it did my arthritic grandmother is hardcore. People need to get this macho tough guy image out of their heads and realise how full of themselves they are. There is nothing special about lifting weights. What is special is the way you approach it.
The biggest, strongest, toughest, most hardcore guy I have ever met never lifted a dumbbell or barbell in his life. Never set foot inside a gym. Has no idea what a PWO shake is. He worked. The rest of us pretend.
The image that Animal Pak has tried to create is on the other end. They are trying to make themselves out to be these dungeon warriors who feast on pain and sacrifice. That annoys me because their poster boys train and work in modern plush facilities, yet the photo shoots are done in some rusty basement gym. Not just hypocritical but down right deceitfull. This is sold to kids as being the reason to take these supps, that they too can live in pain and get huge. This is going to do more harm than good because the image they sell actually encourages bad practices..
We're on the same page finally.Duality said:ya, we have had a similar discussion on this before, and i did listen. what you described in your last paragraph isn't a hardcore lifter, that's just a badass. hardcore speaks of your dedication to the sport (and that applies to any sport and the level of commitment you bring to it), your lack of deviation from your meals, your all out intensity in the gym, that's what hardcore is.
did i say using a bunch of lifting equipment made you hardcore? i must have missed that. but someone who dedicates their time and commitment to achieving a physical goal no matter what the time, effort, or cost is hardcore. and you can find the abundance of these people at your local gym! you just have to sort through the posers.
and one more thing. ya, the ficticious gym these ads allude to are deceitful. know why? it's because most gyms like them have gone under. there's not enough "hardcore" people out there to make them profitable. so instead i and many others have to train alongside annoying people who take up the equipment you need to accomplish their non existent goals while being asked at the same time "how much do you bench?" you think the abundance of bber's like that? please. if more gyms like the one in the ad existed, you can sure as hell bet who they'd be filled up with.
gotta disagree... I dont think any (many) take these ads literally. However, the goal, and in many cases what they do, is motivate people. "Wrath" is a marketing character. These ads aren't going to make people want to go to their local scrapyard and toss around rusty metal until they get tetanus from bacterial infections, but they might make someone want to go to their normal gym and do an extra rep or two on their breathing squats.
Marketing is about creating an image or philosophy for the consumer to identify with.
Looks kinda small compared to before.